World of Warcraft News



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Blizzard Entertainment Rakes in $1.2 Billion in 2007


Blizzard's next game, "StarCraft II," will feature a rich story mode
World of Warcraft brings in billions for games maker

It’s no secret that the World of Warcraft is one of the biggest cash cows in today’s games industry – a point further punctuated by the $1.2 billion in revenue raked in by Blizzard Entertainment in 2007.

Blizzard Entertainment’s parent company, Vivendi Games, brought in a total of $1.5 billion, which puts into perspective the contributions that World of Warcraft brings to the publisher.

World of Warcraft shows no sign of slowing down. Blizzard experienced 58 percent higher revenues in 2007 over 2006 and recently announced that its massively multiplayer online role-playing game has amassed more than 10 million subscribers worldwide.

"It's very gratifying to see gamers around the world continuing to show such enthusiasm and support for World of Warcraft," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're always pleased to welcome new players to the game, and we're looking forward to sharing the next major content update with the entire community in the months ahead."

Blizzard’s massive revenue will no longer be just a part of Vivendi Games for 2008, however, as the Vivendi merged with Activision to form Activision Blizzard – creating potentially the world's largest, most profitable games company.